blue jeans

Before a new line of Levi’s indigo blue jeans appears in a store, Bart Sights and his team at the Levi’s Eureka Lab have worked hard to perfect the perfect pair. The New York Times writes: “Natural indigo is finicky, and for the jeans Levi’s produces on a mass scale, the company uses primarily synthetic, […]

1. It’s supposed to rub off. That’s why blue jeans fade. 2. Certain cultures attribute indigo crocking to its authenticity and prize the way that excess indigo comes off on the hands or body. I found a description from Duncan Clarke  of Adire African Textiles on how West African cultures dye and prepare indigo cloth: […]