Video From FEEDBACK FRIDAY: Keith Recker’s Deep Color: The Shades That Shape Our Souls

Deep Color book by Keith Recker

Last week on FEEDBACK FRIDAY, we welcomed writer, editor and trend and color forecaster Keith Recker who talked about his new book Deep Color: The Shades That Shape Our Souls.

Drawing from chapters in his soon to be released book Deep Color, Keith’s talk looked at the positive and negative layers of meaning maintained by black, red and blue. Through examples from history both remote and recent, the messages telegraphed by these colors become clearer and more interesting!  These three colors are just a preview of Deep Color, which runs through nine color families, but in the q&a period, we can talk about all of them.

Watch the recording here.

About Keith:

Writer, editor and trend and color forecaster Keith Recker has a 20-year client list includes global influencers Pantone, WGSN, Stylus, Color Association of the United States, and more. To his work in color he brings 35 years of adventuresome, insightful, multicultural experience in media content creation, marketing and licensing, merchandising, and global artisan business development, to name a few strands woven into his diverse career. Join him in his color explorations on Instagram: @thechromosapien

He is currently Editor in Chief of TABLE Magazine. Based in the culture of food and drink, TABLE explores travel, interior design, fashion and jewelry, and other facets of modern living, in both print and digital formats. Follow along at @tablemagazine and @tablemagazine_newmexico

Keith is also the author of three books on color. Deep Color: The Shades That Shape Our Souls, a profound plunge into how color communicates both ancient meanings and modern stories, will debut in September 2022 from Schiffer Books.  The revised second edition of his book, True Colors: World Masters of Natural Dyes and Pigments (Thrums Books) was released in September 2020, with chapters excerpted in Selvedge Magazine, NY Textile Month Journal, and reviewed in many more, including Metropolis. Recker is also co-author of PANTONE: The Twentieth Century in Color (Chronicle, 2012), published in eight languages. Recker’s writing has been published by the Studio Museum of Harlem, Museum of Art and Design, Brooklyn Rail, The Santa Fe New Mexican, and more. He’s proud to be included in Li Edelkoort’s soon-to-debut book, South Proud, with an essay on the ways color works on us humans.

Listen to his FEEDBACK FRIDAY from May 2021 where he talked about his last book.


If you are not familiar with FEEDBACK FRIDAY, every week, we speak with dyers, artists, scientists and scholars about our favorite topic, natural dyeing and color. Curated by Amy DuFault, Botanical Colors’ Sustainability Director and presented by Botanical Colors’ Founder Kathy Hattori.

We even have our own theme song thanks to musician Jimmie Snider (click here to hear more of his music including a new song called Looking Out The Window)!