How ‘Pantone’ Became The Definitive Language Of Color


Fast Co.Design writes: “Back in the early 1960s, Pantone was a printing company in Carlstadt, New Jersey, with a specialty in color charts for the cosmetic, fashion, and medical industries. Lawrence Herbert joined the company in 1956 and noticed how difficult it was for designers, ad agencies, and printers to communicate—identifying exact colors from names alone is tough. For example, there are red-based purples and blue-based purples, warm and cool shades, lighter and darker tones. Mistakes happened, there were tons of inefficiencies due to reprints, and Herbert knew there had to be a better way to do things. He bought Pantone in 1962 and launched the first PMS guide in 1963 with 10 colors in an effort to reduce the number of variables happening in the printing process. Creating an objective, numeric language means that any printer anywhere in the world can accurately produce a color.”

More on Fast Company.